
German Tourism
Jane Hoffman: Copy Writing, Illustration, Art Direction
Bringing Millenial New Yorkers to Germany through subway and radio ads.
Radio Ad
"The MET. You've been here before. 3 times in Grade school. 5 times for a college class. Several times when your family came to town. And a few times when a new exhibit began. You have visited the MET 20 times. 20 times you have seen the same renaissance painting, greek statue, and ancient pottery. You haven't spent more than $1 on the "pay what you want ticket". What kind of "cultured" life is that? We have 630 art museums. 170 in Berlin alone. Don't you want to see something new? VISIT GERMANY take a break from being a New Yorker."



